In an age saturated with information, brands more than ever, need to stand out and be memorable.
Experiential marketing is a growing trend, focused on getting consumers to experience a brand – to be directly engaged as opposed to passive receivers of information. The key goal of experiential marketing is to form a marketing strategy that directly engages consumers and invites and encourages consumers to participate in the evolution of a brand. Although the reach is much smaller than traditional mass marketing, in terms of numbers, social media has proven to be a massive game changer. If an experience is engaging and memorable, consumers will want to share it with family and friends across their social channels, expanding the audience reach.
Experiential campaigns can be executed in many ways – through product launches, in-store events and activations, pop-up stores, guerrilla activity, stunts – the list goes on. It’s all about creating a memory of your brand values for the consumer to walk away with.
Here are some examples of great experiential campaigns: