Tassal
Sushi Izu Promotion
APR was tasked with running a consumer promotion for Sushi Izu. After thorough concept ideation, the selected creative campaign was where the consumer purchased 2 specially marked packs and then entered online for the chance to win a trip for 2 to Tokoyo. APR created the optimised online entry portal, in-store point of sale as well as managing all the permits, legals and prize draw. The promotion was so successful it now an annual campaign.
Deliverables
- Campaign Ideation
- Promotional Creative
- Instore Point of Sale
- Stickers for Packaging
- Promotional Entry Portal
- Full Promotional Management including Permits, Legals and Prize Draw.