24/7 Dental


24/7 Dental is a dental practice located in Moorabbin. As the premier 24-hour dental clinic in Melbourne, they’re happy to open early or stay late and have shaped their practice around overall patient experience, rather than set, short hours. They offer general dentistry, emergency dental and after hours care.

APR Creative was engaged on a project basis to help Dr. Michael Letham (Owner) and his team launch 24/7 Dental online, providing website and marketing assistance.

They were close to opening their surgery and needed a professional, modern and functional website up and running quickly. That website needed to attract customers who knew that 24/7 Dental was a business available at short notice. This is different to the more traditional dental practices that operate on business hours and normally use word-of-mouth or flyers to advertise. If someone has a problem at 2:00 am, they are more likely to search online for help — SEO and digital marketing was therefore crucial. In short, 24/7 Dental needed to be digitally marketed.

APR designed and developed an SEO-optimised website that enabled 24/7 Dental to rise up the Google rankings and remain there, which is a significant achievement for everyone involved.

I chose APR for their location, work ethic, quick response and professionalism,” Dr. Letham said. “24/7 Dental now has a strong online presence and peace of mind when it comes to our searchability on the web.

“The process of briefing APR in right through to the work that was done was very professional, with good attention to detail, and succinct instructions into what we needed to provide. Mock ups were provided of what things would look like and they checked in regularly on the progress, but not excessively—they just got on with it and I could not fault the process.

“I knew they were professional and had been around a long time – at the time there was a definite sense of urgency and we needed someone who could get the job done.”


  • Attention to detail.
  • Great work ethic, responsive and professional.
  • Delivered peace of mind.