Clean TeQ Holdings Limited (ASX:CLQ) is the owner of the Clean TeQ Sunrise Nickel/Cobalt/Scandium Project in NSW, Australia. Clean TeQ are positioned to become one of the largest and lowest cost suppliers of key cathode raw materials to the lithium-ion battery market – nickel sulphate and cobalt sulphate.
APR Creative and Clean TeQ had been working together for a number of years, so when it came time for Clean TeQ to rebrand, APR was the natural choice. The relationship between the two businesses was strong and Clean TeQ turned to APR to generate solutions to enhance their branding strategy.
Clean TeQ had evolved and needed to refresh the brand in order to present their new offering to the market. They asked APR to develop a new brand identity and new website. Clean TeQ needed to communicate a shift in their business away from an identity in environmental services, to a mining and technology company with an environmental theme.
Ben Stockdale (CFO) says “The problem Clean TeQ was facing was that people thought we were an environmental services provider and all of the marketing reflected that. No one understood that we are now focused on developing a mine that will produce raw materials.”
APR assisted Clean TeQ in applying the new brandmark and style guide across all of their marketing and digital assets. The brand and website now truly reflects the nature of their business and Clean TeQ has a clear visual direction to use for all future marketing.
“Many creative agencies will show you 4 different examples of work and you dislike all of them. APR showed us 4 themes and we could have run with at least 3 of them. They ‘got it’.”
“How we visually present ourselves is now a true reflection of who we are thanks to APR.”
- An excellent working relationship
- A willingness to meet tight deadlines
- Creative solutions that resonate