“It’s truly a match made in heaven. APR are not egotistical or precious and just work to keep everyone happy.”


What APR Creative does for Kingswim

  • APR are readily available to tackle short deadlines.
  • Committed to getting the job done right.

Kingswim is a not for profit, dedicated learn to swim organization. Owned by the YMCA, they have over twenty-two purpose built learning centres nationally.

Kingswim partnered with APR Creative two years ago when they required a full service agency to assist in the growth of their business. APR were the perfect fit for Kingswim based on the boutique size of the agency and their ability to be agile and work as a real extension of their team. In this instance, APR truly was a brand partner, not only developing the brand but also providing a lot of ongoing management.

Kingswim has been focusing on growing their business and they had a real issue finding the right agency to help them bring their goals to fruition. As a business with such specific needs, APR came on board with the right tools and flexibility to get the job done. APR have helped Kingswim understand the nuts and bolts of their brand strategy as well as how to navigate the brand expression in different mediums. And now, Kingswim are on track to tremendous growth.

Because of APR’s help, the Kingswim brand is not only more visible but it is attracting the right kind of customers – a significant improvement. The new website and branding is outperforming their old image and Kingswim’s Marketing Director Erin Lynch couldn’t be happier.

“I can’t speak highly enough of these guys – as a sounding board and as an invaluable partner,” Lynch said. “The team at Kingswim have benefited from a strong working relationship with APR and have seen remarkable growth in their business.

“APR has really hit the sweet spot with the support they are able to give us, the extra resource they are able to let us use flexibly – they have been a really valuable asset to partner with,” she continued.

“It’s truly a match made in heaven. APR are not egotistical or precious and just work to keep everyone happy.”