“APR pride themselves on good relationships and we always feel like they really care about our company by going the extra mile.”


What APR Creative does for McPherson’s

  • APR’s willingness to understand what this product is, what the market is and what will make it work.
  • Their leadership and attention to detail.
  • Cost effective.

McPherson’s is a dynamic consumer products business, marketing and distributing a wide range of health and beauty products, household consumables and household durables throughout Asia Pacific, the UK/Europe and North America. Their expertise lies in managing the supply and marketing of complex and comprehensive ranges of products that consumers need and use in their everyday lives.

McPherson’s key product ranges include market-leading brands such as ManicareLady JayneSwisspersWiltshireStanley RogersMultix and Euromaid.

APR and McPhersons have a long-standing relationship. APR was the primary design agency for the brand Swisspers, and when McPhersons acquired the brand APR has been retained as their creative provider on a project basis for over 10 years. This partnership produced significant results for Swisspers in the market.

McPhersons is a product based company and continually launching new products.

One of the biggest challenges we have is there are always new designs needed – the design work needs to be right the first time, otherwise a lot of time can be wasted going back and forth to fix small problems. This is where APR made the biggest difference – getting it right, time and time again,” Simon Wilkinson (former Innovation Manager) said.

“APR pride themselves on good relationships and we always feel like they really care about our company by going the extra mile. For McPhersons, this is incredibly important considering the high volume of products and tight timelines for design work. This is also connected to APR’s ability to remain cost effective – with so many products it’s easy for costs to skyrocket.

“What McPhersons truly admire about APR is their consistency, versatility and cost effective model and they are the ‘go-to’ people for all things creative for McPhersons. McPhersons require a stable and attentive agency and that’s exactly what Tessa and the team at APR deliver.

“APR are really good at is relationships and showing that they care about our company and going the extra mile- so even if they don’t get it done 100% the first time there was a real commitment there to fix whatever problem existed.”