Cooke Seafood
Packaging Creative, Photography, Campaign
When North American Cooke Seafood decided to make its debut in the Australian retail consumer space, they turned to APR Creative to bring their vision to life. This was a milestone moment—the first time the parent company’s name would be front and center in an FMCG brand. Partnering closely with Cooke’s Australian team at Tassal, we navigated every step of the journey, from early brainstorming sessions to research stimulus development, standout packaging design, and high-impact photography. We also crafted a powerful product launch campaign that resonated with both consumers and retailers. And we did it all in record time, meeting critical business and retailer-led deadlines. The result? A bold, strategic brand presence that positioned Cooke Seafood for success in a competitive market—delivered with creativity, precision, and speed.