Tassal engaged APR Creative to create packaging for a new premium De Costi pre-packed fish range as well as modernising the De Costi brand. APR presented options for the brand mark from evolution to revolution, labels designs, and a premium packaging option with a black tray to make an impact within the supermarket shelves. The end result was a simplified brand mark evolution with clean black packaging and clear film that allows the product to be the hero.
- Brand Development/Evolution
- Packaging Design