Nestle Dairy Dessert Range Packaging Design
Kit Kat, Smarties, Rolo and Jaffa are well known confectionary that appeals to all ages. So developing the Fonterra/Nestle Dairy Dessert Range was seen as a natural extension for another great supermarket idea.
With each chocolate treat trading on its own DNA and carrying individual brand mandatories, APR rose to the challenge of designing the packaging for a cohesive range of 4 Nestle branded skus. Blending the winning combination of great taste and great design gave consumers the perfect excuse for a delicious after dinner treat, ringing up a new revenue stream through leading grocery stores nationally.