A specialty jeweler approached APR to create a brand mark for their store. With so many jewelers in the market, their identity needed to reflect the custom nature of their business. The team at APR responded with a brand mark that reflected this custom approach utilising a serif font and metallic gold. Keeping it simple with black as a contrasting colour stays true to the aesthetic of a premium offering. The client was thrilled with the outcome and the exterior signage gives them more street presence that before.