Gold Fever APR-GOLD-FEVER-2 APR-GOLD-FEVER-3

Gold Fever

Brand Development

A specialty jeweler approached APR to create a brand mark for their store.  With so many jewelers in the market, their identity needed to reflect the custom nature of their business.  The team at APR responded with a brand mark that reflected this custom approach utilising a serif font and metallic gold.  Keeping it simple with black as a contrasting colour stays true to the aesthetic of a premium offering.  The client was thrilled with the outcome and the exterior signage gives them more street presence that before.

Gold Fever
APR-GOLD-FEVER-2
APR-GOLD-FEVER-3