Jump Rope for Heart
The Heart Foundation approached APR to update the Jump Rope for Heart brand identity including Mr Happy. Excited by the challenge to refresh such an iconic campaign the team got straight into exploring colour palettes, logo treatments and most importantly modernising Mr Happy. The result is a bright vibrant colour palette with fluid shapes making it easy to translate across the various collateral used for this campaign. The Jump Rope for Heart brand and Mr Happy are now ready for 2020 and beyond!
- Brand Refresh
- Mr Happy Illustration
- Certificate, Sticker & Prize Page Design