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Sushi Izu Promotion

APR was tasked with running a consumer promotion for Sushi Izu. After thorough concept ideation, the selected creative campaign was where the consumer purchased 2 specially marked packs and then entered online for the chance to win a trip for 2 to Tokoyo. APR created the optimised online entry portal, in-store point of sale as well as managing all the permits, legals and prize draw. The promotion was so successful it now an annual campaign.

Deliverables

  • Campaign Ideation
  • Promotional Creative
  • Instore Point of Sale
  • Stickers for Packaging
  • Promotional Entry Portal
  • Full Promotional Management including Permits, Legals and Prize Draw.
Tassal
Sushi-Izu2
Sushi-Izu4
Sushi-Izu3