Martin & Pleasance APR WEB Martin&Pleasance_Posters3A APR WEB Martin&Pleasance_Poster2A APR WEB M&P Wobbler

Martin & Pleasance

Vital Protein Campaign

The Final Word

Leveraging on its well established Vital Greens range to launch Vital Protein, boasting no whey and the star ingredient ‘golden pea protein isolate, Martin & Pleasance partnered with APR to develop a clever through the line creative campaign that capitalised on its current brand awareness.

With three separate target audiences at play, APR created a standout campaign adopting strength in simplicity and clever copywriting for universal appeal. Success was measured in continual growth and market share over an 18 month period, with the campaign spreading its wings across New Zealand and North America.

Clever and cost effective!

Martin & Pleasance
APR WEB Martin&Pleasance_Posters3A
APR WEB Martin&Pleasance_Poster2A
APR WEB M&P Wobbler