CalciYum
Packaging Design
As a result of APR having a successful history working with licensed products across various food categories, Fonterra invited APR to update its Calciyum range with a new brand identity and various licensed franchises. Simplicity was the key to making these work – strong solid background colours allowed the characters to pop as well as keeping the CalciYum brand identity intact.
Deliverables
- Packaging Design
- Project Management including Franchise Owner & Printer Liaison