CalciYum Calci-Yum-2 Calci-Yum-3 Calci-Yum-4

CalciYum

Packaging Design

As a result of APR having a successful history working with licensed products across various food categories, Fonterra invited APR to update its Calciyum range with a new brand identity and various licensed franchises. Simplicity was the key to making these work – strong solid background colours allowed the characters to pop as well as keeping the CalciYum brand identity intact.

CalciYum
Calci-Yum-2
Calci-Yum-3
Calci-Yum-4