How to set and pursue business goals as a small business

As businesses, we all strive to increase our customer base, increase revenue, create better products and services. The general direction for our business is clear in our minds. We know…

READ MORE

Step back and get ahead of the game

In our daily race against our competitors, trying to keep up with ever changing customer behaviours and expectations, how do we know that we are still running in the right…

READ MORE

5 Steps to grow your business

We can all relate to that feeling of being reactive in our day to day business, rather than being proactive and staying focused on our long term goals too. Without…

READ MORE

The Importance of a Visual Audit

In the APR Creative studio, we’re obsessed with visuals of all kinds –  logos, typography, photos, art and everything in between. And guess what? So are your customers. When was…

READ MORE

Why your brand needs a content marketing strategy

The Content Marketing Institute defines content marketing as a “… strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience…

READ MORE

How to use Instagram effectively for your business

Don’t they say a picture is worth a thousand words? No statement could be more truthful, if used effectively your business Instagram is a great way to publicise, market and…

READ MORE

All the colours of the rainbow – The history of Pantone

So you know your brands PMS colour off by heart but what exactly is Pantone, and how did it all come about? The story of Pantone begins in the 1960s…

READ MORE

Happy Holidays from APR Creative

We had lots of fun pulling this video together, we hope you enjoy it! A special thanks for Oliver for making this happen.

CTA – Call to action, do you have one?

When creating a print or digital campaign there can be a tendency to concentrate on details such as the right tone, catchy copy, the right imagery, nice fonts and big…

READ MORE

Printing Barcodes – what you need to know

We’ve all stood there in the supermarket as the check out person tries to scan a product, in the end they type in the numbers or they ask an assistant…

READ MORE

5 Design Blogs We Love

Stay on trend with a collection of our favourite design blogs. Gather inspiration, ideas and motivation to drive your next re-brand, package design or creative campaign. We have selected 5…

READ MORE

Bloggers, the new key influencers

In recent years many bloggers have left their 9 to 5 job to make a career out of blogging full time.  Whether they are blogging about fashion, beauty, lifestyle or…

READ MORE

Web Fonts VS Desktop Fonts

Being consistent in the use of your corporate fonts, online and offline, is important for your brand. ­­The ever-expanding digital media landscape has given birth to new font formats commonly…

READ MORE

Experiential Marketing

In an age saturated with information, brands more than ever, need to stand out and be memorable. Experiential marketing is a growing trend, focused on getting consumers to experience a…

READ MORE

SEO is dead! Long live SEO!

In the past few years the debate about whether SEO is still worth your marketing dollars has gotten increasingly heated. While some experts maintain that the practice of keyword-centric SEO…

READ MORE

TRAPPING: What it is, why it’s needed and what you need to consider in your designs

Trapping is the process of overlapping two inks (whether spot or process CMYK) into each other eliminating misregistration of colours on the printing press. Look very closely and you’ll see…

READ MORE

Galleries in Melbourne

When you think of our Galleries in Melbourne, you tend to think about the big guns. The NGV and its tactile water entrance wall, ACMI, an amazing place to interact…

READ MORE

5 Tips for an Effective PowerPoint Presentation

‘We need you to create a really fantastic presentation for this pitch!’ Cue the alarm bells ‘I’m not a designer! I’m not tech savvy! This will take up way too…

READ MORE