The Great Debate: In-house VS Outsourced Design
On first glance, they might seem quite similar, but in actual fact, there are important differences. It has been a long-fought debate in the world of business: which is best?…
The best co-branding partnerships (and why they worked!)
Do you agree with us when we say that the numerous store line-ups outside Foot Locker over the past ten years have been insane and unnecessary? Well, we may think…
Seven Components of a Creative Branding Strategy
Branding is all about helping your customers identify your brand and connect with the story behind it. It’s the difference between Kleenex and a tissue. The difference between Google and…
6 ways to easily interact with your audience online
Creating interactive posts can help your brand stand out from other forms of content that are pushed into the overcrowded social world. When a business is interactive with their audience,…
How to set and pursue business goals as a small business
As businesses, we all strive to increase our customer base, increase revenue, create better products and services. The general direction for our business is clear in our minds. We know…
Step back and get ahead of the game
In our daily race against our competitors, trying to keep up with ever changing customer behaviours and expectations, how do we know that we are still running in the right…
5 Steps to grow your business
We can all relate to that feeling of being reactive in our day to day business, rather than being proactive and staying focused on our long term goals too. Without…
The Importance of a Visual Audit
In the APR Creative studio, we’re obsessed with visuals of all kinds – logos, typography, photos, art and everything in between. And guess what? So are your customers. When was…
Why your brand needs a content marketing strategy
The Content Marketing Institute defines content marketing as a “… strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience…
How to use Instagram effectively for your business
Don’t they say a picture is worth a thousand words? No statement could be more truthful, if used effectively your business Instagram is a great way to publicise, market and…
All the colours of the rainbow – The history of Pantone
So you know your brands PMS colour off by heart but what exactly is Pantone, and how did it all come about? The story of Pantone begins in the 1960s…
Happy Holidays from APR Creative
We had lots of fun pulling this video together, we hope you enjoy it! A special thanks for Oliver for making this happen.
CTA – Call to action, do you have one?
When creating a print or digital campaign there can be a tendency to concentrate on details such as the right tone, catchy copy, the right imagery, nice fonts and big…
Printing Barcodes – what you need to know
We’ve all stood there in the supermarket as the check out person tries to scan a product, in the end they type in the numbers or they ask an assistant…
5 Design Blogs We Love
Stay on trend with a collection of our favourite design blogs. Gather inspiration, ideas and motivation to drive your next re-brand, package design or creative campaign. We have selected 5…
Bloggers, the new key influencers
In recent years many bloggers have left their 9 to 5 job to make a career out of blogging full time. Whether they are blogging about fashion, beauty, lifestyle or…
Web Fonts VS Desktop Fonts
Being consistent in the use of your corporate fonts, online and offline, is important for your brand. The ever-expanding digital media landscape has given birth to new font formats commonly…
Experiential Marketing
In an age saturated with information, brands more than ever, need to stand out and be memorable. Experiential marketing is a growing trend, focused on getting consumers to experience a…
SEO is dead! Long live SEO!
In the past few years the debate about whether SEO is still worth your marketing dollars has gotten increasingly heated. While some experts maintain that the practice of keyword-centric SEO…
TRAPPING: What it is, why it’s needed and what you need to consider in your designs
Trapping is the process of overlapping two inks (whether spot or process CMYK) into each other eliminating misregistration of colours on the printing press. Look very closely and you’ll see…
Galleries in Melbourne
When you think of our Galleries in Melbourne, you tend to think about the big guns. The NGV and its tactile water entrance wall, ACMI, an amazing place to interact…
5 Tips for an Effective PowerPoint Presentation
‘We need you to create a really fantastic presentation for this pitch!’ Cue the alarm bells ‘I’m not a designer! I’m not tech savvy! This will take up way too…